In a matter of seconds, your potential customers decide if they identify with your brand. The deciding factor? Your visuals. A photo – more so than ever before – is worth a thousand words. Whether you’re a business owner, entrepreneur, or professional – sometimes, a selfie just doesn’t cut it.
There are two types of business portraits you can have done – the first is a simple headshot, and the other is a personal branding portrait.
What’s the difference?
A headshot really only serves one purpose – to show your face. Rather than using an old photo of yourself when you were younger, it’s important to have a headshot that depicts what you look like now. If you want to appear professional, knowledgeable, and approachable, a well crafted business portrait will help you stand out for all the right reasons.
The images below are good examples of headshots. They’re professional, well lit, and flattering. Every professional should have one of these.
2. Personal Branding Portraits
The real goal of brand photography, however, is to have a collection of images that build a connection with your audience. Personal brand imagery captures your personality and shows a little of what you do. Nothing will turn away a customer faster than a blurry photo – and nothing will hook them more quickly than beautiful, warm, crisp photos. Whether you’ve got a cozy office space, a beautiful boutique, or something in between, a few photos of you and your physical storefront can make your clients feel more welcomed – even online!
It’s one thing to take a picture of what a person looks like, it’s another thing to create a portrait of who they are. (Paul Caponigro)
Your brand photos should give your audience a good idea of what it feels like to work with you. It increases the “know, like, & trust” factor that is so crucial in today’s online marketplace. 97% of consumers use the internet to find products & services (even local ones!) and most businesses have an online presence.
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